Pair was introduced as a by-invitation-only personal styling service by Lucia Tait Tolani in 2015. Lucia, a 2004 Fashion Institute of Technology grad, is a seasoned personal stylist with stints as director of her own shopping company, Coup de Coeur Shopping Concierge, as the first personality for the Harper's Bazaar Personal Stylist program, and as Moda Operandi's senior stylist. When she moved to Hong Kong from New York City in late 2013, she was immediately aware of both the local residents' enthusiasm for style and the city's lack of destination shopping and designer showrooms. Hong Kong was an environment ripe for Lucia's high-touch approach. Pair was created as a reaction to the feeling that there was not a dynamic, fun or efficient enough way for stylish locals to shop domestically. Most concepts and initiatives seemed to be created for mainland Chinese shopping tourists or aimed exclusively at industry insiders. With the proliferation of e-commerce, both the inflation of local retail prices and the limited selections available are challenged by Pair's events. The company's offerings have since evolved to include private shopping and interior decoration, the latter of which was encouraged by Lucia's home landing the cover of Elle Decoration Hong Kong.